Verizon Wireless, the #2 U.S. mobile provider, will sell video games from Electronic Arts to its customers in coming weeks, the companies said on Monday. Verizon Wireless said it would provide games including Madden NFL 2006, Tiger Woods PGA Tour and NBA Live 2006 to customers of its VCast high-speed data service first launched in February.
Shares of EA (up $0.49 to $57.95) rose 0.75 percent in early trading Monday. Mobile phone gaming is one of the fastest-growing segments of the video game industry, and service providers are embracing wireless game downloads as an additional source of revenue. Electronic Arts said in May it planned to launch 15 to 20 games for mobile phones this year, with expectations for up to $25 million in revenue.
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